Why are the $30 Thursday products not showing the discount in my cart?

Check that the currency your using on the site is set to United States Dollars (USD), and not any other non-American currency. You can do this my selecting the dropdown setting at the top of the site (desktop) or the side menu (mobile phones), as it may be in a non-American currency. 

If you are still not seeing the discount, or have already placed the order, feel free to contact our Customer Service team ([e-mail]) so they can investigate and apply any necessary corrections or refunds.