How come I keep getting a $1 off reward only?

When taking advantage of our $$$ FOR GOLD reward, there is a bar that allows you to set the amount of gold you want to redeem for "dollars off". You are most likely not seeing this bar, and so it natively stays at the lowest amount, which is 100 Points for $1. 

1. Sign in to your Rewards window. 
2. Click All Rewards.
3. A menu with multiple Rewards options will open. Click View next to the $$$ FOR GOLD reward.
4. Drag the red bar to whichever amount you want. It depends on how many points you've earned so far. If you don't drag it, you stay at $1 reward. If you drag it all the way, it will cash out your points to a maximum $50 off reward. Click Redeem. A code will be generated for you. You can click Apply Code to have it prepared for your next checkout. Note that this code cannot be combined with any other rewards promo codes on the same order, nor with any other promotions occurring at the time.